Keyword: advertising format

3 results found.

Research Article
Digital Transformation in Marketing Mobile Phones Industry: Evaluating Marketers Strategies for Cross-Cultural Advertisements
Rabiya Arshad, Moazzam Naseer
Online Journal of Communication and Media Technologies, 9(3), July 2019, e201915, https://doi.org/10.29333/ojcmt/5841
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Research Article
Native Advertising on TV: Effects of Ad Format and Media Context
Chad Whittle, Fei Xue
Online Journal of Communication and Media Technologies, 8(3), July 2018, 203-214, https://doi.org/10.12973/ojcmt/2651
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Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Rasime Ayhan Yilmaz, Mesude Canan Ozturk
Online Journal of Communication and Media Technologies, 3(3), July 2013, 74-90, https://doi.org/10.29333/ojcmt/2435
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